In 1978 Koos Laan takes over the West Frisian seed trade from his employer who emigrated to America. At that time, the company mainly supplied seeds to garden associations and private individuals. Growing vegetables is then especially useful, necessary and cost-effective.
Tuinplus was founded in 1992 through a merger between various companies in the same sector: Jelteszaad, De West Friese Zaadhandel, J. Sluijs and Pieterpikzonen. Not much later, the well-known brand Oranjeband is also added. The home base is still Andijk. When the company grows out of their jacket, Luinjeberd becomes the new home location in 2003. Tuinplus moves in with Pieterpikzonen in the historic building, the old milk factory with a colorful facade. If there is also a shortage of space there, an additional large distribution center will be built in Heerenveen.
Koos and his wife Karin have three sons: Otto and the twins Peter and René. As is the case in a family business, everyone cooperates. When Koos dies in 2000, the twins are already part of the company. They continue their father's business.
Over the years, the market for garden seeds and vegetable garden products for consumers has changed, partly due to the emergence of garden centers. In addition to being useful and necessary, gardening is increasingly becoming a hobby and leisure activity. Tuinplus moves flexibly with changes and changing demand.
Cooperation partner Pieterpikzonen is an expert in the field of quality control, cleaning and storage of seeds. Quality is the basis for the success of Tuinplus. It is included in laboratory tests of seeds for germination, varietal purity and yield. Growth is also monitored in the experimental garden. This way, only the best seeds remain. Tuinplus strives for long-term and reliable relationships with customers and suppliers based on honesty and openness, so that customers ultimately receive the best quality products, without concessions. New packaging techniques and concepts are being developed as a result of the collaboration.
Tuinplus is committed to responsible growth by making sustainable choices when it comes to production country, origin, transport and quality. In the Netherlands, Tuinplus serves the largest part of the market. And the sales area is growing in Belgium and other European countries.
Today there are fewer and fewer consumers who have sufficient knowledge to grow crops independently. That is why Tuinplus also makes it attractive for the younger generation. The well-known good seeds plus knowledge and convenience, fitting in today's lifestyle in which sustainability, experience and fun are central.
Tuinplus sows perspective.
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