New generation, new approach
The attention for sustainability, healthy living and enjoyment is rooted and permanent. It suits new generations who have grown up with ease and enjoyment. We often lack the knowledge to successfully grow crops ourselves, which is why we offer new products, inspiration and information so that it does work.
The economic benefits of growing yourself will weigh less heavily for consumers. To be replaced by sustainability, experience and fun. We focus on modern themes that meet the needs of the new generation of vegetable gardeners and thus help retailers (our customers) with a new perspective and a new target group.