New generation, new approach

The attention for sustainability, healthy living and enjoyment is rooted and permanent. It suits new generations who have grown up with ease and enjoyment. We often lack the knowledge to successfully grow crops ourselves, which is why we offer new products, inspiration and information so that it does work.

New perspective

The economic benefits of growing yourself will weigh less heavily for consumers. To be replaced by sustainability, experience and fun. We focus on modern themes that meet the needs of the new generation of vegetable gardeners and thus help retailers (our customers) with a new perspective and a new target group.
 

Attractive range

A new generation of consumers is asking for new products that match their wishes and lifestyle. We regularly introduce new product lines or modernize existing product lines. Examples of this are:

Buzzy, a well-known, appealing brand in which we continue to go further with sustainability.

SOGO, the newest line of garden products. A collection with a fresh look that also appeals to the younger target group without basic knowledge and green fingers.

Bûten our renewed bird feed products. The brand stands for getting energy from nature and observing the outdoors. Good for humans and animals.